For over 30 years we have had expertise in the execution of projects on a global scale. Our in-depth knowledge market by market enables us to provide our clients with a ‘roadmap to success’ strategy and ‘action plan’ to successfully position their companies and brands in a global landscape, while consistently improving their revenues and differentiating substantially from their competition.
Our methodology helps companies become more dynamic and engage in business more effectively, allowing them to meet their objectives while saving time and financial resources, which ensures a substantial increase in profitability.
Tactica Team is composed of professionals with extensive experience and portfolios at the highest international levels that expert in a wide range of sectors.
Our services
Industries Expertise
Geo Branding - Countries and Cities - Tourism Boards
Financial Services
Telecoms
Media/Internet
Petrol & Energy
Airline Practice
Airport Management and Hospitality
Fashion & Luxury
Automotive
Luxury Hotel Management Companies
Gourmet Foods
Premium Beverages Holdings
Interior Design
Entertainment
ULTRALOBBY®
A Global ‘High Worth Network’ Relations Access
Tactica is a global Lobbying expert that manages an extremely prestigious ‘High worth Network’ within Governments, Institutions, Corporations, Brands and Media Groups. On project’s basis Tactica creates a powerful and relevant ‘Task Force’ Team for execution that evaluates the challenges, opportunities and subsequently prepares a winning business development ‘action plan’ from A to Z, from the initial opportunity introduction till the agreements are signed.
Tactica manages a “High Worth Network” of relations at a global scale that includes opinion leaders from all sectors of society.
EXPERIENCE
EXPERIENCE | Google
Launching the World’s Search Engine in European Markets
Google is the world’s most used and recognized web brand. The Google brand encompasses a number of products including search engines and Google Books, as well as its services such as Google News, Google AdWords, Google Enterprise, Gmail, and Google Maps, Google Earth among a long list of products.
Larry Page (Google) with Natasha De Santis, TacticaTeam President, and Gumersindo Lafuente (Director El Mundo S. XXI - Digital) during a live stream the day Google Spain was launched in Madrid on 25th September 2005.
PROJECT DELIVERABLES
Tactica was retained to assist Google to launch and raise awareness of their latest products. We managed all strategic communications, including press conferences, media relations, events, and road shows accessing Spain’s most important companies that quoted on the Stock Exchange. At each event, Google’s founders Larry Page and Sergey Brin discussed how they envisaged the future of search engines, the internet, and Google itself. Google’s founders were placed at the center of the strategy and participated in all media and corporate events, ensuring they became the true faces of the brand.
The goal was to achieve maximum media coverage: $1 million of media exposure value in the first four weeks alone. TacticaTeam developed a press and event strategy that generated maximum awareness and media coverage, including on the front pages of national newspapers, prime-time television, and radio.
Another significant aspect of the strategy was ensuring exposure to the project’s core targets: opinion leaders, advertisers, and the general public. Months before the high-profile launch, our PR team began to prepare for this media impact by liaising with the local press and TV channels in order to create excitement and anticipation, which ensured a successful launch.
After that Tactica was appointed as the Public Relations, Events, and Communications agency for the following 5 years for Google.
EXPERIENCE | Spain on the Road Again - Tv Series
Communications Strategy / Media Relations / Public Relations and Coordination of the Global Launch Press Conference
Spain on the Road again
Spain… on the road Again is a 2008 American food and travel series produced by PBS.
From the seaside cliffs of Mallorca to the bustling tapas bars and majestic museums of Barcelona, this is the ultimate road trip across Spain. Academy Award®-winning actress Gwyneth Paltrow, celebrity chef Mario Batali, New York Times food writer and celebrated author Mark Bittman (How to Cook Everything), and Spanish actress Claudia Bassols embark on a ten-week tour of a country at the forefront of the culinary and cultural worlds.
The tv series showcase their amazing road trip experiences all over Spain, each episode finds the four in a new locale, from learning how Cava is made in Catalunya to meeting the famed pigs of Salamanca, in Bilbao, Frank Gehry shows them as cicerone the Guggenheim Museum, and in Barcelona, world-known innovative chef Ferran Adrià goes with them to “Mercat de la Boqueria” in las Ramblas and then he opens his laboratory to cook for them, and in Seville, flamenco dancer Joaquin Cortés teach them how to dance…they lived the whole authentic Spanish experience, as they steadily reveal the undiscovered delights of a country brimming with gastronomic and aesthetic treasures.
This project was created to promote Spain in the US, with great success, and was sponsored by the Government of Spain the Ministry of Culture of Spain, and some global corporate brands.
“SPAIN ON THE ROAD AGAIN is already a game-changer for Public Television” - The New York Times
“…Seductive shots of food, sparkling sunshine, and the glorious scenery the program couldn’t be sexier” - Financial Times
PROJECT DELIVERABLES
Tactica was appointed to create the Communications Strategy and to organize the Global Presentation Press Conference event in Madrid and after in New York to present the prime-time PBS TV Series “Spain on the Road Again”
Before the series premiere on PBS, Paltrow and Batali promoted their tour, the cookbook, and series on the September 17, 2008 episode of Oprah.
To bring the Spanish flavor back home, Mario and Gwyneth shared a few dishes from their cookbook Spain...A Culinary Road Trip, which contains all the recipes.
EXPERIENCE | Program to position Fashion Made in Spain in the United States
Strategy / Ultralobby / Communications Strategy / Media Relations / Public Relations / Event Coordination / Press Conference
Tactica was appointed by ACME (Fashion Council of Spain), the Regional Government of Madrid, and the Municipality of Madrid to create and implement a powerful strategy to position the Madrid Fashion Week and Spanish Fashion Designers in the United States among key players in the fashion world.
PROJECT DELIVERABLES
Tactica launched the Program with a Fashion Exhibition at the Queen Sofia Spanish Institute to showcase a collection by 25 Spanish Designers who showcased one iconic piece from their collection, which took place as an ‘off calendar’ Fashion event during New York Fashion Week.
As part of the strategy and In order to guarantee the success of this operation in the U.S. market, Tactica counted on the support of two prestigious and well-respected fashion designers as “Ambassadors of Spanish Fashion” to support the implementation strategy, both with deep heritage roots in Spain, Mr. Oscar de la Renta, and Grande Dame Carolina Herrera.
Tactica invited to the Exhibition the most influential Fashion Media and Retail Industry players in the US among them, Mrs. Anna Wintour, Editor-in-Chief of Vogue America and Chief Content Officer at Condé Nast, who is widely regarded as the ‘Leading Lady’ in the Fashion Publishing sector at a global scale and nevertheless in America is the most influential figure in Fashion.
Immediately after the Exhibition, Tactica organized a meeting with Mrs. Wintour and her team with the aim to establish a ‘Strategic Media Partnership’ with her in the design of a ‘roadmap to success’ to position Spanish Designers in the U.S. through a powerful collaboration with Vogue America and Condé Nast.
As a result of Tactica strategy with Mrs. Wintour, Vogue America, and Condé Nast we made possible an Alliance between ACME and the Conde Nast Group. Mrs. Wintour proposed Mrs. Candy Pratts-Price, Vogue‘s highly regarded Fashion Director of Accessories as the expert Advisor to select the Spanish Designers and translate their Collections to the American taste.
The aim of this collaboration was double. To make sure that the Collections of the selected Spanish Designers were right for the taste of American customers to be finally shown in the official calendar of the New York Fashion Week and to develop a great book “Geography of the Spanish fashion” curated by Candy Pratts Price showcasing the work of twenty-eight fashion designers which also include illustrations of work by Mariano Fortuny, Ortiz Echague, Ignacio Zuloaga, Julio Romero De Torres, Cristobal Balenciaga, Pertegaz, and Antonio Del Castillo.
Tactica presented to IMG a project that would incorporate Spanish Designers into the New York Fashion Week Agenda, on a seasonal basis. We connected with IMG’s top Executives to position Spanish Designers on the best dates and preferred hours during the Shows agenda. From the world's most prestigious fashion shows to world-famous models and behind-the-scenes media coverage, IMG is a driving force in the global fashion business. On September 13th, 2009, four Spanish Fashion Designers presented their Collections at the New York Fashion Week.
4 EYES MMODANY Fashion Collection by Ana Locking, Carmen March, Juanjo Oliva, and Juan Duyos was a preview of the creations that were going to show at the Cibeles Fashion Week in Madrid.
The 4 EYES video-parade took place in the Celeste Hall of the New York Public Library where it was hosted by ACME (Spanish Fashion Council) and the Ministry of Culture of Spain.
In parallel Tactica established relations between ACME and The Fashion Institute of Technology (FIT) which is part of the State University of New York and focuses on art, business, design, mass communication, and technology connected to the Fashion Industry and with the prestigious Parsons The New School for Design, which for over a century has been synonymous with the best in American Fashion, fostering creative talent and pushing the boundaries of style around the world.
Tactica has been instrumental in positioning Spanish Fashion in the United States, using New York as a platform and establishing very solid alliances to sustain the whole operation in the Short, Medium, and Long term.
EXPERIENCE | Program to Position Trade and Fashion Made in Turkey
UltraLobby / Positioning Strategy / Communications Strategy / Media Relations / Press Conference / Event Production, Coordination and Implementation /
Positioning Fashion Made in Turkey with a special focus on Italy and Italian Fashion Institutions. Tactica was appointed by ITKIB (Turkish Textile and Apparel Exporters Association) and Turkish Leather Association (Turkish Leather Brands) with the aim of creating a powerful strategy to position the Textile, Apparel, and Leather Made in Turkey, Producers, Fashion Designers, and Brands in Italy and U.S.A.. Tactica was in charge of the whole implementation.
PROJECT DELIVERABLES
The strategy was to start with Italy as the main focus.
Tactica top executives were aware that leading Italian Fashion institutions such as Camera Nazionale Della Moda Italiana (Italian Fashion Council) were concerned that the products coming from China and Asia overall were damaging the Made in Italy and it was crucial to creating a PanEuropeanMediterranean coalition to be able to protect its production, craftmanship quality, and excellence.
We started developing relations between the parties to create a common ground framework to start conversations on how Turkish Fashion Industrial institutions could team up with Italy in unifying forces and developing a powerful alliance to accomplish such an ambitious mission. Turkey is the perfect key partner for Italy, as is the major purchaser of Italian production machinery, a leading producer of cotton worldwide, and an outstanding leather industry, among other competitive advantages such as production capabilities, a great logistics environment, and their business-oriented mentality. We Lobbyed with Italian Fashion Institutions and Confindustria to make sure that they perceived Turkey as a major ally and not a competitor and organized several meetings until this partnership became a reality.
On the Turkish side, we included in the conversation all major stakeholders to assure the program was really activated to the fullest: ITKIB (Turkish Textile and Apparel Exporters Association) and Turkish Leather Association (Turkish Leather Brands), Istanbul Fashion Week.
At that point, we proposed to organize several trips to Turkey inviting Fashion and Trade media, Fashion category industries, as well key journalists to meet with leading Fashion Brands’ top executives, to experience the production and industrial chain, to be exposed to their sophisticated creativity, and the true potential of Turkish Brands and Designers.
This first discovery journey made it possible that the Italian Fashion Industry would perceive Turkey as a real partner and understand the real potential and quality of Made In Turkey. After that first trip the program was activated and as a result of all those efforts, we organized several Industrial and Retail Trade Missions to Milan, Madrid, and New York.
Italy is the epicenter of world fashion, our main focus and intention were to develop sustain relations in and with Italy. We lobby with all big players from, Confindustria, Camera Della Moda Italiana, Pittimagine, Milano Única, and Lineapelle, with the intention to position and establish an intensive program of collaborations and projects to develop and position Turkish Brands and Designers in Milano Fashion Week and Pitti.
Result of this intensive program we have been able to developed diverse projects like;
As part of a global program to position Turkey worldwide called Meet The Turkish Effect. We organize 8 Designers for 8 Brands at the MICAM a group of designers who create pieces for 8 well-establish Turkish companies and were presented as a group in Milano with their collections at one of the biggest Shoe Fashion fairs in the world.
We lobbied with PITTI IMMAGINE UOMO a renowned international trade fair for men's clothing and accessories, based in Italy. Founded in 1972, it takes place twice a year in Florence, one of the world's most beloved fashion capitals and finally, we were able to promote that Turkey became a guest Nation (special focus on the country and its brands and young and well-established designers), during the most important man fashion fair in the world.
After that and as a result of our hard work Tactica orchestrated the establishment of a partnership cooperation between Camera Nazionale Della Moda Italiana and the Turkish Leather Council with the aim of developing projects providing each other support. The first steps were taken during a meeting between Cavallere Mr. Mario Boselli, Honorary President, and Jane Reeve, at the time CEO of Camera Nazionale Della Moda Italiana, with Erdal Matras, Chairman, and Burak Celet, Member of the Board of Turkish Leather Council.
The scope was to start with the execution of the ‘The Leather Age, 8 Civilizations of Anatolia’ Exhibition to be held during Milano Moda Donna Fashion Week and under the patronage of Camera Della Moda Italiana to co-host and sponsor as part of the official calendar of the MF Week an amazing art meets fashion exhibition event ‘The Leather Age’ inspired by the 8 civilizations of Anatolia created for IHKIB and Turkish Leather Brands by the amazing Turkish designer Hatice Gökçe.
With the objective of promoting the Turkish leather industry and its capabilities, with 500 years old tradition. The idea was to put a value on the culture, craftsmanship, and quality of Turkish leather and to showcase the Turkish capacity to create pieces of art with different techniques in leather.
'The Leather Age, The 8 Civilizations of Anatolia' proposed a new and refreshing format above and beyond the traditional forms of presentation such as a Fashion Show, opening new windows of expression through Design, Art, and new forms of communication.
During Milano Donna Fashion Week this gives us the possibility to interact and prove our objectives among the principal players in the global fashion media scenery.
EXPERIENCE | Program to Position Trade and Fashion Made in Italy
Brand Ambassadors of Sartorial Neapolitan Style
PROJECT DELIVERABLES
As part of a project implemented by ITA (Italian Trade Agency), Tactica was appointed to organize a visit by the top Editors in Chief of the global leading Menswear Magazines to Naples to put in value on why Naples and the Neapolitan Sartorial reputation is so much appreciated globally.
In an FT article from writer Fiona McCarthy quotes Art Dealer Thomas Dane about the City of Naples:
“The scale and beauty of its buildings are a constant reminder of how it was once one of the most important cities in the world.” For centuries, it was the Capital of Regno delle Due Sicilie, the kingdom that preceded the unification of Italy in the mid-1800s. Along with art, architecture, music, and food traditions, Naples also has a lengthy tradition of sartorial knowledge, skill, and artisan techniques. Over nearly seven centuries, since its formal establishment in 1351, the Neapolitan tailoring industry has flourished, in large part due to the city’s strategic position as a center of commerce and aristocracy. In the 15th century, a Neapolitan tailoring school was established, along with the industrial production of fine wool and silk fibers. Members of the Confraternità dei Sartori were the first in the world to introduce ready-to-wear menswear”.
That is the reason why several contemporary brands that are well-known around the world were all established in Naples in the last century:
Brands like: Rubinacci, E. Marinella, Kiton, Tramontano, Barba, Attolini, Isaia…
During the Campaign ‘Naples Meets the World’ Tactica invited, coordinated, and organized a group of prestigious Fashion Editors from the most renowned Menswear Fashion Magazines such as Condé Nast International, L’Homme Vogue, Rake, Esquire, L’Officiel, ICON, GQ, Monocle and Miami Herald, WWD, among others.
Today, Neapolitan tailoring is widely recognized as the best in the world, due to its creative flair, its overarching aesthetic spirit that deftly balances elegance with flexibility and mobility, and the impressive dexterity of its tailors’ fingers.
During 4 days Tactica accompanied all of them to visit Naples, the principal attractions and the fashion house’s archives, and ateliers of the most Neapolitan fashion brands recognized fashion houses, and to organize several editor pieces about the Neapolitan Sartorial reality.
A visit to Tramontano HQ. from left to right:
Claudio Navarro CEO of TacticaTeam, Dimitri Chernicov Editor of The Rake Russia and L ́Officiel Azerbaijan, Claire Casey Editor of Condé Nast International, Carina Negrone MONOCLE, Natasha De Santis President of TacticaTeam, Lucas Arraut ICON España, Davide De Blasio Owner Tramontano, Wendel Brown Senior Fashion Editor Esquire USA, Sergio León Fashion Editor Miami Herald, Igor Sadreev Editor in Chief Esquire Russia, Robert Johnston Senior Fashion Editor GQ UK, Louis Orlianges Publisher L´HOMME VOGUE and GQ France.
EXPERIENCE | ITALIAN LEATHER HISTORICAL ARCHIVE OF EXCELLENCE - MADE IN ITALY PROTAGONIST DURING MILANO FASHION WEEK
PROJECT DELIVERABLES
Tactica was appointed by Camera Nazionale Della Moda Italiana and LINEAPELLE, to organize and coordinate the presentation for the first time ever in public of the Historical Archive by Lineapelle.
Lineapelle Milano is an international trade fair for the leather industry in Italy. It takes place biannually at the Milan Fair in Rho. Exhibitors will present the latest collections for the next seasons, present at Palazzo Giureconsulti, in the context of the official calendar of Milano Fashion Week, Moda Donna, and the FASHION HUB, the historical and research archive of the Italian tannery, a sector of excellence of "made in Italy"
After the strategic repositioning of LINEAPELLE in Milan, the world capital of fashion, it is the stimulus to open a fruitful collaboration with the Camera Nazionale Della Moda Italiana, which will develop over time with a great wealth of content, both in the Italian and in the international field.
An unprecedented and suggestive exhibition set up at Palazzo Giureconsulti 'Leather, an Italian Heritage', presented in the context of the FASHION HUB of CAMERA MODA, which presents the materials taken from the historical and research archive that LINEAPELLE has created in the center of Milan, in via Brisa 3, and which attracts visitors from the sector from all over the world.
A unique opportunity to know, see and touch the infinite variations of the product "Made in Italy" leather, which excels in the world not only for its high stylistic content but for the commitment that Italian companies devote to compliance with environmental and social standards.
The sustainability of the production processes represents today an important factor of competitiveness for companies and increasingly important are the tools that can attest objectively to the performance of companies.
The LINEAPELLE archive, which contains over 20,000 samples collected over the past 30 years, tells the evolution of a sector that has its roots in history. A research archive of materials that inspired great Italian and international brands in the process of creating their iconic garments.
Heirs of an activity that is handed down from father to son, combining the skills acquired in the past with new technologies, tanners are now protagonists in the production of luxury goods, working side by side with designers and researchers.
EXPERIENCE | LINEAPELLE SPONSORSHIP FIRST CONDÉ NAST LUXURY CONFERENCE
UltraLobby / Integrated Corporate Vision / Brand - Communications - Events Positioning Strategy / Sponsorship Strategy / Media Partnerships / Marketing Campaign / Public Relations
Lineapelle, the leading global Leather Fair held in Milan, embarked on a groundbreaking initiative to elevate its brand presence and engagement within the global luxury fashion industry.
This case history highlights Lineapelle's strategic decision to sponsor and partner with the First Condé Nast International Luxury Conference in Florence, under the influential leadership of Fashion icon Suzy Menkes International Vogue Editor and one of the world’s most influential Fashion journalists.
The Conference took place in Florence in April 2015 and was attended by around 500 of the most influential leaders in the global world of Luxury. For two days, globally renowned business and creative speakers focused on the “future of Luxury – a new world, in which technology competes with ‘hard Luxury’ (watches and jewelry) and leather goods”.
Tactica, a leading global UltraLobby, Corporate Vision, Communications, PP.RR., Marketing, and Event Agency, played a pivotal role in orchestrating this transformational and strategic collaboration. This case history delves into the key actions, negotiations, and results of this exciting venture.
The Challenge
Lineapelle, the leading name in the Leather Fashion industry, sought to expand its reach and influence within the Luxury and Fashion sector on a global scale. The challenge was to establish a prominent presence at a globally recognized event, the Condé Nast International Luxury Conference, renowned for attracting the most influential personalities in Fashion and Luxury and to leverage this opportunity to cement Lineapelle's status as a premium partner within the industry.
Lineapelle hired Tactica services to devise a comprehensive strategy to participate in the first Condé Nast International Luxury Conference. Tactica's expertise in strategic partnerships, sponsorship, event management, and international negotiations made it the perfect ally for this endeavor.
"The first Condé Nast International Luxury Conference focused on the future – a new world, in which technology competes with hard luxury–watches and jewelry, and leather goods," summarizes Suzy Menkes on the event’s website, with the participation of Jonathan Ive, Senior Vice President of Design at Apple, Karl Lagerfeld, Jonathan Anderson, Antoine Arnault, Nicolas Bos (CEO of Van Cleef & Arpels) Geoffroy de la Bourdonnaye (president of Chloé), Tory Burch, Roberto Cavalli, Frédéric Cumenal (CEO of Tiffany & Co), Axel Dumas (CEO of Hermès), Alber Elbaz (Artistic director of Lanvin), Leonardo Ferragamo, Delfina Delettrez Fendi, Marc Newson, Michele Norsa (CEO of Salvatore Ferragamo), Laudomia Pucci, Ermanno Scervino, Jeremy Scott, Nadja Swarovski and Clare Waight Keller (Chloe’s creative director) were among the long list of participants.
Key Actions and Negotiations
Identifying the Opportunity - TacticaTeam’s experts recognized the potential of the First Condé Nast Luxury Conference as a platform for Lineapelle to engage with industry leaders and fashion enthusiasts worldwide.
Negotiating with Condé Nast - TacticaTeam initiated negotiations with Condé Nast, the global authority on luxury and fashion. Their skilled team liaised with Condé Nast to secure a sponsorship opportunity tailored to Lineapelle's objectives.
Customized Brand Integration - TacticaTeam worked closely with Lineapelle to ensure its brand and products were seamlessly integrated into the summit. This included the creation of exclusive leather showcases, brand presentations, and tailored networking opportunities.
Maximizing Lineapelle's Presence - TacticaTeam orchestrated a comprehensive marketing and communication plan to generate buzz around Lineapelle's participation, from exclusive pre-event teasers to live updates and post-event coverage.
Results
Elevated Brand Recognition - Lineapelle's association with the Condé Nast Luxury Conference significantly enhanced its brand recognition and reputation as a top-tier Leather Industry Global fair within the Luxury Fashion sector.
Networking and Collaboration - Lineapelle leveraged the event to establish vital connections with industry leaders, designers, and influencers, fostering future collaborations and business opportunities.
Positive Feedback and Engagement - Attendees and participants at the conference responded positively to Lineapelle's involvement, generating enthusiasm and engagement both during and after the event.
International Reach - The collaboration expanded Lineapelle's international footprint, reinforcing its status as a Global Leather Fair industry leader.
Conclusion
Lineapelle's strategic partnership to sponsor and participate in the First Condé Nast International Luxury Conference was a resounding success. It not only enhanced their global presence but also positioned them as a significant player within the Luxury Fashion industry. Through meticulous planning, negotiations, and creative execution, Lineapelle's journey through the Condé Nast International Luxury Conference serves as an exemplary case history of how a brand and an industry can leverage a strategic partnership to achieve its goals and aspirations within the world of Luxury Fashion.
Partners
Claudio Navarro
Claudio Navarro is Tactica CEO and a Corporate Vision strategy expert specializing in Business Vision, Marketing, Brand Strategy, and Communications, with more than 25 years of experience in the execution of projects worldwide.
One of the most historical projects that Claudio was part of and executed was for Google, as TacticaTeam was hired to develop the Spanish-speaking markets focusing on Lobbying with the leading companies that quote in the Stock Exchange in Spain, Also TacticaTeam was in charge of the media relations for Google in Spain and Latin America and involved with the launch of projects such as Gmail, Google Adwords, Google Earth, and Google Maps, Google News, among others and was in charge of the Communications strategy including the Google IPO.
Claudio was key in developing an agreement between National Geographic (through Sylvia Earle, an American marine biologist, oceanographer, explorer, author, and lecturer. She has been a National Geographic explorer-in-residence since 1998. Earle was the first female chief scientist of the U.S. National Oceanic and Atmospheric Administration and was named by Time Magazine as its first Hero for the Planet in 1998) and Google for the development of Google Ocean, a mapping of the Oceans and Seas to raise awareness and promote their protection.
Over the years he has been involved in projects related to the promotion of Trade sectors and Fashion industries for different countries, starting with Spain, creating the strategy for ACME, (Asociación de Creadores de España) promoting Spanish Fashion and the Madrid Fashion Week in the US and developing relations among others with Conde Nast US, the FIT (Fashion Institute of Technology), Parsons School of Fashion Design,
After that, he started working creating the strategy working for Türkiye (with ITKIB, the Turkish Exporters Association, and Turkish Leather Brands) as well as with private fashion brand houses, like DESA, seeking international attention promoting the “Made in Türkiye” worldwide, with the support of some of the leading fashion publishing houses and with the most prestigious Fashion journalist (Like Suzy Menkes, Vanessa Friedman, Franca Sozzani…among many others fashion influencers and journalists) he then help to bring those institutions and brands to the official calendar of the Milano Fashion Week and achieving for the first time that Türkiye participates as a ‘Guest Nation’ in Pitti (the leading Menswear Fashion Fair in the world, held in Florence) he worked as well on the promotion of the Istanbul Fashion week, Turkish fashion brands and young designers.
After that, he started working for Italy with some Italian Trade Institutions like ICE/ITA (Italian Trade Agency), UNIC (Unione Nazionale Industria Conciaria), and Lineapelle (the leading Leather Fair in the world held in Milan), and Camera Nazionale Della Moda Italiana (The Association that represents the top Italian Fashion Luxury brands, and the organizers of the prestigious, Milano Fashion Week), developing and implementing international projects to promote the ‘Made in Italy’ in key target markets such as US, UK, and Turkey.
As part of the team at Corporate Vision Strategist, he was working under Mr. Eduardo De Santis, a Legend and a Corporate Brand Vision Guru, on many projects with companies such as The Coca-Cola Company, CEU transformation, and new brand vision, Grupo AJE (Amarumayu), Fundación Lezama, IBERDROLA (The largest Spanish Sustainable Energy company) creating their new Corporate Vision and Brand Identity, and with PRISA, (the leading Spanish Media and publishing group in Spanish) with their new Corporate Vision and Brand Identity, for Canal + Spain, creating their new offer proposition and Video on demand VOD, Yomvi, crucial for the acquisition by Telefonica group, with the new brand vision & digital transformation for global music radio, LOS40, and the new corporate brand vision, brand portfolio strategy for SANTILLANA.
Then related to media content, he was in charge of the global launch of the TV Series ‘Spain On The Road Again’ with Oscar Winner Actress Gwyneth Paltrow, Chef Mario Batali, and New York Times Food Critic, Mark Bittman to promoting Spain in the US, creating a “success case history” for Spain and it’s Tourism sector positioning in the US.
Lately, he has now focused on developing strategies related to Luxury Hospitality, developing and implementing marketing strategies and brand experience projects for the Airport Luxury Hospitality Global Leader, based in HK, Plaza Premium Group. (With more than 270 Airport Bussiness Lounges in more than 80 international Airports).
Claudio is fluent in Spanish, English, Italian, and Catalan.
Natasha De Santis
Natasha De Santis was born in Madrid and of Italian nationality, In 1984 she got her degrees in International Relations by Universidad Complutense and Interior Architecture by I.A.D.E. both in Madrid and then moves to San Francisco (U.S.A.) to start an internship at the leading global Corporate Identity company Landor Associates, where they soon discovered her outstanding skills in the management of high level corporate and governmental relations, so immediately she joined the Institutional Relations Department also taken in consideration her knowledge of several languages.
During her three years at Landor Associates, she focused in the development and management of Governmental and Corporate projects in the U.S., Spain, Italy, and Latin America (Mexico, Argentina, Chile, Colombia, and Venezuela).
In those years, Natasha De Santis manages projects such as Iberia, Alitalia, British Airways.
In 1987 she moves to New York, with the focus of establishing her own company Tactica, incorporated in 1988, specializing in Lobbying and 360° Strategic Consultancy Services, with a multi-sectorial approach and a global scope. Her vision for Tactica was to provide an integrated strategic offering under one single implementation company to avoid disruption. She was developing business in Latin America for FutureBrand. Developing and closing deals with CPTM (Comisión de Turismo de Mexico), Pemex (Petroleos Mexicanos), Bancomer (Mexican Bank), Telmex (Mexico Telecom), Avianca, AeroMexico, Air Canada, Petrobras (Petroleos Brasileiros), Telefonica Group and Santander Group.
Since then Natasha De Santis has been generating and implementing projects at a global scale with clients such as Gianni Versace, Bulgari, Gucci, Iberdrola (global Utility), Mastercard, Municipality of Madrid, Regional Government of Madrid, Madrid Chamber of Commerce, Spanish Fashion Council, Turkish Government, Istanbul Municipality, NH Hotels, Campofrio, Puleva, Prisa Group (Leading Media Group in Spanish), ITKIB (Istanbul Textile and Apparel Association), Turkish Leather Council, Italian Fashion Council, ITA (Italian Trade Commission), Lineapelle (Leading global Leather Fair), El Corte Inglés, among others.
One of the most historical projects that Natasha executed is Google, as TacticaTeam was hired to develop the Spanish-speaking markets focusing on Lobbying with the leading companies that quote in the Stock Exchange in Spain, Also Tactica was in charge of the launch of Gmail, Google Adwords, Google Earth, and Google Maps, among others and was in charge of the Communications strategy including the Google IPO. Natasha was key in developing an agreement between National Geographic (through Sylvia Earle, an American marine biologist, oceanographer, explorer, author, and lecturer. She has been a National Geographic explorer-in-residence since 1998. Earle was the first female chief scientist of the U.S. National Oceanic and Atmospheric Administration and was named by Time Magazine as its first Hero for the Planet in 1998) and Google for the development of Google Ocean, a mapping of the Oceans and Seas with the aim to raise awareness and promote their protection.
Natasha De Santis is fluent in Italian, Spanish, and English, Since she was very young Natasha became an Environmental and Animal protection activist and supports organizations such as WWF and Humane Society International.
Contact us
Information