TURNING VISION
INTO OPPORTUNITY.
Strategic positioning, business development and execution for companies, institutions and international ventures navigating growth, transformation and new markets.
TACTICA has helped organisations define where they want to go, build the relevance and relationships to get there, and turn ambition into opportunity.
Building relevance around a company that was changing the internet.
Spain & Latin America · 2003–2007
Positioning, communications and public affairs during a defining period of Google's international expansion.
FASHION / LUXURY / INDUSTRY
More than two decades inside the international system of fashion, luxury, industry and culture.
Country & Industry Positioning · International Market Access · Brand Development · Cultural Activation · Execution
Across the fashion system, from Milan, Florence, New York and London to Madrid, Istanbul and Naples.
THE LEATHER AGE
When industrial strength enters the fashion system.
Fashion & Luxury · International Positioning · Cultural Diplomacy
From Istanbul to Milan Fashion Week, TACTICA helped move Turkish leather beyond an industrial narrative and into the international fashion system through culture, design and strategic positioning.
DESA 1972
Building international fashion legitimacy through access, positioning and sustained editorial validation.
Milan · Rome · International Fashion System
Built on DESA’s industrial and retail strength in Türkiye, DESA NINETEENSEVENTYTWO was created to translate the group’s manufacturing know-how into an international fashion proposition in affordable luxury. TACTICA helped take that proposition into Milan Fashion Week, Rome and the international fashion system, building access to leading editors, buyers and institutions.
SPAIN… ON THE ROAD AGAIN
When a television series becomes a platform for a country.
Country Positioning · Entertainment · International Communications
Spain… on the Road Again turned a 13-part television series into an international platform for Spain. TACTICA became involved before filming, helping connect the production with institutions, territories and brands while shaping the communications strategy that took the project from Madrid and the road across Spain to PBS, mainstream American culture and more than 35 international markets.
PLAZA PREMIUM GROUP
Turning a uniquely profiled premium audience into a global platform for experience and business opportunity.
Global Airport Hospitality · Business Development · International Partnerships · Brand Experiences
TACTICA works with Plaza Premium Group as a strategic business development partner, identifying opportunities, opening conversations, developing propositions and building relationships with leading brands, institutions and decision-makers across international markets.
ITINEREA GROUP
Two established businesses. One shared platform for growth.
Brand Architecture · B2B Marketing · Corporate Transformation · Growth
Bringing Calafell Evasion and Promenade together under one shared vision, architecture and market narrative, creating a stronger proposition for growth across international B2B travel markets.
SINCE 1988
The work changes. The responsibility doesn’t.
Across sectors, markets and moments of change, TACTICA has brought strategic judgement, relationships and execution together when organisations need to move forward.
LET’S TALK
What are you trying to move forward?
Whether the challenge is growth, transformation, positioning or opening a new market, the conversation usually starts with understanding what needs to change and what it will take to make it happen.